Course description
The FEBT Summer school Entrepreneurship, Innovation, and Creativity is designed for students who want to develop their creative potential to innovate and are intrigued with the world of entrepreneurship. The program's main objective is to develop creative thinking, foster more excellent initiative, and understand the critical stages of the entrepreneurial process. The experts with international experience in start-up mentoring will coach students in teams through the process of idea generation, execution and the pitch. After the course completion, the participants will be able to identify and analyse market opportunities and execute feasibility analysis, develop the key components of the entrepreneurial venture and to defend the potential of their idea to the panel during the pitch.
Learning outcomes
At the end of the class the participant will be able to:
- Recognise and discuss the importance of creativity and innovation in entrepreneurship
- Explain different types of innovation and critically evaluate the differences between an idea and an innovation
- Critically evaluate entrepreneurial ecosystem for the idea development
- Design a conceptual model of a viable business
- Apply teamwork skills in an international environment
- Evaluate entrepreneurial mind-set for either a) your own entrepreneurial journey or b) for being a valued corporate team member (intrapreneur), or c) for working within government or the not-for-profit sector (civic or social entrepreneurs).
Target audience
- Last-year undergraduates
- Graduate students
- Professionals
- Students in other applied fields wishing to improve their knowledge in the field
Evaluation
The participants will be evaluated based on active participation in the classes as well as based on the business pitch (oral presentation to the panel).
The goal of the business pitch is to replicate the real-life scenario where entrepreneurs have to be able to support their idea, demonstrate its potential and secure the initial capital to start their ventures. This assessment form also develops their analytical, critical, teamwork, and presentation skills.
Credits (ECTS)
Upon successfully completing the course, participants will be awarded 6 ECTS equivalent marks.
Course Outline
Week of June 26 - 30, 2023 (face to face)
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Lecture themes
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Modality
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Lecturers
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Hours
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Entrepreneurship, Creativity and Innovation
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lecture
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Vlatka Škokić
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4
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Building a New-Venture Team
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workshop*
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2
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Recognizing opportunities and generating ideas
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2
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Startup world
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lecture
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Arjan Goudsblom
Gergő Gulyás
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4
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Feasibility analysis
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workshop
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4
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From idea to business
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lecture
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Arjan Goudsblom
Gergő Gulyás
Vlatka Škokić
Marina Lovrinčević
Ljiljana Najev Čačija
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8
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Getting funding
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workshop
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2
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Selected marketing issues
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3
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Business model and pitch
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lecture
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Arjan Goudsblom
Gergő Gulyás
Vlatka Škokić
Marina Lovrinčević
Ljiljana Najev Čačija
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8
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Developing and pitching a business model
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workshop
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8
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*Workshop hours will instruct all lecturers.
Additional: The participants will be evaluated based on active participation in the classes as well as based on the business pitch (oral presentation to the panel). The goal of the business pitch is to replicate the real life scenario where entrepreneurs have to be able to support their idea, demonstrate its potential and secure the initial capital to start their ventures. This form of assessment also develops their analytical, critical, team working and presentation skills.
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